A video created by the Cowichan Therapeutic Riding Association has gone viral. (screen shot)

VIDEO: Tiny therapeutic horse makes for touching story

Viral video from Vancouver Island therapeutic riding association has more than 500,000 views in just a few days

A short promotional video from the Cowichan Therapeutic Riding Association has gone viral, with more than 500,000 views from around the world in just the past few days.

Jennifer Barnes van Elk, the development officer for the CTRA in Duncan, which provides equine-based wellness programs for persons with special needs, said the video was made from the perspective of Ember, a 10-year old Norwegian Fjord horse that is a long-time member of the organization’s therapeutic programs.

The breed is known for its calm and dependable personality and the video touchingly shows how well Ember works with the association’s workers and clients. The video’s message — that everyone is special in their own way — has struck a chord with people.

Barnes said the video was inspired by the popular “Budweiser Horse” commercials.

“The video, which is from the eyes of Ember with [a young program participant] riding her with the assistance of our workers and volunteers, captures well what we offer here through our programs,” Barnes van Elk said.

“The rider and horse both share the emotions and joys of working and having fun together, which is so much part of what we’re doing here. The video was made by Maddie Mahon, a media production student who used to work with us.”

Barnes van Elk said the purpose of the video is to raise awareness of the association and to also help raise funds for its programs.

She said the CTRA receives no government funding and relies on fundraising to help raise money so that its programs can be accessible to as many who need it as possible.

“We were really surprised by how many online hits the video has received since we first released it last week,” Barnes van Elk said.

“We have more than 500,000 so far from countries as far away as Germany and Australia. It makes people both laugh and cry and captures an array of emotions from viewers.”

Barnes van Elk said the amount received so far in donations as a result of the video has yet to be determined, but funds have started to come in.

“We also hope the video encourages local people to volunteer here,” she said.

“No experience is required and we will train you.”


Like us on Facebook and follow us on Twitter

Just Posted

Winning lottery ticket sold in Nakusp

BC Lotteries searching for Dec. 22 ticket holder

Village 2018 capital budget mostly on downtown project

Spending will have no impact on property taxes this year

Consult before creating Fauquier reserve: CCT

Sinixt seek consultation before Westbank reserve gets go-ahead

From Maccu Picchu to Nakusp, this grandma keeps going

North Africa’s next on the list for the globe-trotting Dale James

Nakusp bike shop owner opens hostel

Catering to the cycling crowd coming to the area for world-class biking

Ottawa proposes restricted pot labels, packages

Packaging will include red stop sign with marijuana leaf and ‘THC’

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

Alberta budget plans for Trans Mountain expansion

Finance Minister Joe Ceci says expected revenues will be factored into budget forecasts

Proposed gun bill attacked by gun owners and shooting victims

The federal government tabled the bill today in order to tighten the sale and tracking of firearms

New anti-radicalization centre in the works for B.C.

Centre aims to help ‘vulnerable individuals of the path to radicalization’ before they turn to crime

B.C. bravery, public service honoured by Governor General Julie Payette

UVic basketball coach Kathryn Shields inducted into Order of Canada

Sea lion with rope wrapped around neck saved by Vancouver Aquarium

Steller sea lions are a species of special concern and some populations are endangered in parts of Alaska

B.C. can learn from Washington’s wine industry growth

Winery owner cites importance of industry collaboration

Most Read