A voter marks a ballot behind a privacy barrier in the riding of Vaudreuil-Soulanges, west of Montreal, on election day, Monday, Oct. 19, 2015. Online advertising is coming close to rivalling television when it comes to how Canada’s main political parties got their message out to Canadians last fall. The first election expense reports are now public on the Elections Canada website and show the Conservatives outspent the Liberals in their campaign effort with the financially-troubled NDP well behind.THE CANADIAN PRESS IMAGES/Graham Hughes

TV, online ads, take lion’s share of party election spending, new reports show

In 2019 the Conservatives spent $4.6 million on online ads, the Liberals $3.8 million and the NDP $1.3 million

Online advertising is coming close to rivalling television in election advertising by some of Canada’s major political parties.

The first reports on expenses from last fall’s federal campaign are now public and show the Conservatives outspent the Liberals in their campaign effort with the financially troubled NDP well behind.

For the first time the expense reports are separating out online advertising as its own category, rather than lumping it in with any ads other than television or radio.

In 2019 the Conservatives spent $4.6 million on online ads, the Liberals $3.8 million and the NDP $1.3 million.

Television was still the king of the ad wars, with the Conservatives spending $9.3 million on television ads, the Liberals $5.2 million and the NDP $1.9 million.

Overall the Conservatives spent the most on their campaign, coming it at nearly $29 million, with the Liberals in second at $26 million and the NDP, which struggled to raise money in recent years, well back at $10.3 million.

ALSO READ: B.C. Interior First Nation breaks ground on farm-to-gate cannabis cultivation facility

The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Elections

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Nelson Innovation Centre opens in Railtown

Centre will provide networking, training and workspace for all things tech

New seniors care facility in Nelson to be built at Mount St. Francis site

Mount St. Francis hasn’t been in use since 2005

UPDATED: Interior Health to add 495 long-term seniors care beds

Nelson, Kelowna, Kamloops, Vernon and Penticton to receive new facilities

Business steady at Nakusp Hot Springs

People have been visiting facility from all over Western Canada since it reopened on June 29

Provincial COVID-19 data can now be used for B.C. to prepare for a second wave

In the past week, B.C. has seen a slight spike in daily test-positive case counts

B.C. records 62 new COVID-19 cases, two deaths since Friday

Province has just over 200 active cases

Commercial huckleberry harvesting restricted in Kootenays

The province of B.C. has banned commercial-scale picking from July 15 to October 15

Canadians torn on scaling back COVID-19 benefits to save money: poll

Of those surveyed, 78 per cent said they were worried about the size of the deficit

‘Trauma equals addiction’: Why some seek solace in illicit drugs

Part 2: Many pushed into addiction by ‘toxic stress,’ says White Rock psychologist

Hotel rooms for B.C. homeless too hasty, NDP government told

Businesses forced out, but crime goes down, minister says

Wage subsidy will be extended until December amid post-COVID reopening: Trudeau

Trudeau said the extension will ‘give greater certainty and support to businesses’

B.C. government prepares for COVID-19 economic recovery efforts

New measures after July consultation, Carole James says

Tree planters get help with COVID-19 protective measures

Ottawa funds extra transportation, sanitizing for crews

Most Read