A case of cans of Moosehead beer is seen in Halifax on Wednesday, Nov. 8, 2017. Moosehead Breweries Ltd. is the latest beverage company to form a joint venture to enter the cannabis-infused beverage market, when it is legalized. (THE CANADIAN PRESS/Andrew Vaughan)

Moosehead Breweries and Sproutly to develop cannabis-infused beverages

Companies say beverages would be able to deliver effects of cannabis in as little as five minutes

Moosehead Breweries Ltd. is the latest beverage company to form a joint venture to enter the cannabis-infused beverage market in Canada once it is legalized.

An affiliate of the independent brewer, OCC Holdings Inc., is partnering with Sproutly Canada Inc. to develop, produce and market non-alcoholic beverages using Sproutly’s naturally-produced water soluble cannabinoids.

READ MORE: Alcohol and cannabis companies form pot-beverage industry group to push changes

The companies say their beverages would be able to deliver the effects of cannabis in as little as five minutes and could last up to 90 minutes, providing an experience similar to smoking the drug.

Moosehead is Canada’s oldest and largest independent brewery with 152 years of experience and infrastructure that the companies say will allow the joint venture to more quickly get its cannabis-infused beverages to market.

The companies add that Sproutly’s cultivation facility and processing licence will advance formulation work that’s already been completed to date.

Health Canada has said the final rules about edibles must be brought into force no later than Oct. 17, a year after recreational cannabis use was legalized.

“After careful analysis of the cannabis industry and the cannabis beverage opportunity in Canada, we believe that Moosehead and Sproutly together are well positioned to become a significant player in the category,” stated Matthew Oland, a Moosehead senior executive, who will head the 50-50 joint venture as chief executive officer.

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Police investigating man’s death in Winlaw

Foul play not established, but major crimes unit is investigating

Woman raising funds to save historic Rossland piano

Rare Steinway piano was in Miners Hall for a century, but was headed to the dump

West Kootenay opinion sought on health care issues

Rural Evidence Review getting strong response to survey call-out

By-election date set for Nakusp village council

Voters will be turning out to choose a replacement for Janis Neufeld

NSS Track team members headed to provincials

Nakusp Secondary School students do well at track meet

VIDEO: Canadian breaks women’s world record for longest plank

Dana Glowacka, of Montreal, held a plank for four hours and 20 minutes

Kamloops girl, 9, recovering from carbon monoxide poisoning now out of ICU

Her mother who was sleeping in the same tent with her did not survive

‘I think he’s still alive’: B.C. mom pleads for help finding son last seen a month ago

Family offering $5,000 reward for information leading to the safe return of Tim Delahaye

New poll suggests one-third don’t want politicians to wear religious symbols

Local politicians shouldn’t be allowed to wear hijabs, crucifixes or turbans on the job, survey suggests

Raptors fans far from home adjust plans to watch pivotal playoff game

Raptors currently lead the playoff series 3-2, and a win Saturday would vault them into NBA finals

Five takeaways from the Court of Appeal ruling on B.C.’s pipeline law

It’s unclear how many tools are left in B.C.’s toolbox to fight the project

Kootenay man arrested and charged in 2015 murder

Nathaniel Jessup 32 of Creston has been charged with the second-degree murder of Katherine McAdam and offering an indignity to a body.

Scheer says it would take Conservatives five years to balance budget

Scheeraccused the Liberal government of spending $79.5 billion of previously unbudgeted funds

B.C. man, 30, arrested for driving his parents’ cars while impaired twice in one day

The Vancouver-area man was arrested after officers caught him driving impaired twice in one day

Most Read