Beyond Meat, an American veggie burger company, has caught the attention of Canadian beef producers. (Black Press Media files)

Canada well-positioned to benefit from non-meat alternatives: Beyond Meat founder

The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market

The transition from animal meat to plant-based alternatives will unleash a new era of agricultural productivity and Canada is well-positioned to benefit, Beyond Meat founder Ethan Brown said Tuesday.

The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market, and even the stock market since the company’s listing last month on the Nasdaq composite.

Beyond Meat sells products made from peas, canola oil, mung beans and rice protein that contain no soy, gluten or genetically modified foods.

Brown took part in a discussion on “The Next Agri-Food Revolution” at the Montreal Conference of the International Economic Forum of the Americas.

In addition to the health benefits of his products, he believes that if water and farmland can be used to grow vegetables and other plant foods, the amount of food for human consumption will be exponential.

He pointed to a study indicating that a plant-based burger requires 99 per cent less water and 93 per cent less arable land to produce, not to mention reducing greenhouse gas emissions.

Canada can take advantage of this windfall, he said, citing the provinces of Manitoba and Saskatchewan, where farmland is vast.

There are so many possibilities with the food products used by Beyond Meat, including yellow peas and mustard seeds.

“You have the ability to grow them in abundance,” said Brown, whose father teaches at the Faculty of Agriculture and Environmental Sciences at McGill University.

In Canada, the A&W fast food chain offers a hamburger containing a Beyond Meat patty, which is now available in many grocery stores.

Not wanting to be left behind, Tim Hortons has begun testing three new Beyond Meat lunch sandwiches and could distribute them across Canada by the end of the summer.

READ MORE: Beyond Meat goes public as sales of plant-based meats rise

READ MORE: Fast food chains look to capitalize on vegetarian, vegan trend

The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

RCMP search for suspects who stole batteries from Nakusp Pole Yard

RCMP said the incident occurred at approximately 12:45 a.m. on May 30

No active confirmed COVID-19 cases in Interior Health: BCCDC

Numbers from the BCCDC’s dashboard show 193 of the 195 COVID-19 cases in the region have recovered

First Energy Metals set to start gold exploration work in the West Kootenay

The work will be conducted at two of its sites near Nakusp and Nelson

Flooding: Why the RDCK ordered hundreds of properties evacuated

All evacuation orders have now been rescinded

No immediate threat of flooding in Nakusp area: RDCK official

High water levels have been reported near Burton and Edgewood last weekend

March dental conference key to many of B.C.’s COVID-19 cases

Early infections from China, Iran were quickly contained

Regional District of Kootenay Boundary rescinds all Grand Forks-area evacuation orders

Evacuation alerts for 1,136 Boundary properties remain in effect as officials monitor forecasts

MAP: Dr. Henry reveals which B.C. regions have seen most COVID-19 cases

B.C. health officials release a first look at how the novel coronavirus has reached all corners of the province

Tla-o-qui-aht First Nation woman, 26, fatally shot by police in Edmundston, N.B.

Police were conducting a well-being check at the time of the incident

Seniors to receive up to $500 in promised COVID-19 emergency aid in early July

The Liberal government first promised the extra help in mid-May, but had to create a new system to deliver the aid

VIDEO: Revelstoke bear wanders into Animal House pet store

Staff got ready to chase it out with a broom

Nelson counsellor works online with university students in central Asia during pandemic

Robin Higgins is home from her job in Tajikistan because of COVID-19

New study is first full list of species that only exist in Canada

Almost 40 per cent of them are critically imperilled or imperilled and eight are already extinct

Angel Flight takes flight from Creston after being grounded by COVID-19

Angel Flight is a volunteer-run organization which gives people flights to doctors appointments

Most Read