Brad Jalbert of Select Roses developed The Divine Miss M. He has gained international recognition his Langley roses over the past 30 years.

Langley rose honouring Bette Midler not for sale in B.C.

Though Langley bred, The Divine Miss M will be used for fundraising to restore New York City

  • Jun. 13, 2019 9:45 a.m.

By Bob Groeneveld/Langley Advance Times

.

Although created in Langley, The Divine Miss M won’t be available for B.C. rose gardens for “a few years,” according to the rose’s creator, Brad Jalbert of Select Roses.

The Divine Miss M is named for singer, songwriter, actress, comedian, film producer Bette Midler, in honour of her founding and work with the New York Restoration Society.

Internationally recognized rose breeder Jalbert was approached by the New York Botanical Gardens to see if he had a rose suitable for honouring “someone special.”

The rose would have to be “bawdy, brass, and bold, but it also had to be divine,” Jalbert was told.

They liked the rose he picked for them – “a big white rose that looks like it has a dollop of whipped cream on top,” said Jalbert.

“When they saw the rose,” said Jalbert, “it was everything they hoped it to be.”

And so they acquired the naming rights for the creamy white rose with a light vanilla scent, and it became The Divine Miss M.

READ ALSO: Langley rose The Divine Miss M named in honour of Bette Midler

Jalbert said that, because of the time and cost involved in developing a new rose, groups and organizations that want to name a special rose, usually to honour a person or a place, are normally charged anywhere from $7,500 to $15,000 for the naming rights.

Buying the naming rights in this case included the right to use it for fundraising, to further Midler’s work in developing green spaces and better environment in New York for people across the social and economic spectra.

So Jalbert won’t be marketing the rose at least until Midler’s people have met their fundraising goal with it.

“It will be a few years before The Divine Miss M will be available locally,” Jalbert said.

_________________________________

Is there more to this story?

Email: news@langleyadvancetimes.com

Like us on Facebook or follow us on Twitter

_________________________________

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Langley-bred rose The Divine Miss M named to honour Bette Midler.

Comments are closed

Just Posted

Hwy 1 flooding causes massive delays on certain Arrow Lakes ferry routes

Motorists have been waiting around three hours to get on ferries

RDCK: spring flooding financial relief available

The provincial funds are for those affected by flooding in May and early June

Nakusp celebrates Canada Day with parade

Around 50 people from various business and organizations participated in parade

QUIZ: Put your knowledge of Canada to the test

How much do you know about our country?

Selkirk College offering employees voluntary resignations

The college is canvassing employees for those who may want some time off or reduced work loads

QUIZ: A celebration of dogs

These are the dog days of summer. How much do you know about dogs?

Police ramp up efforts to get impaired drivers off B.C. roads this summer

July is dedicated to the Summer CounterAttack Impaired Driving Campaign

Migrant workers stage multi-city action for full status amid COVID-19 risks

‘COVID-19 has exacerbated an existing crisis’

Okanagan school drops ‘Rebels’ sports team name, citing links with U.S. Civil War

Name and formerly-used images “fly in the face” of the district’s human rights policy, says board chair

PHOTOS: B.C.’s top doc picks up personalized Fluevog shoes, tours mural exhibition

Murals of Gratitude exhibit includes at least one portrait of Henry alongside paintings of health-care workers

In troubled times: Independence Day in a land of confusion

Buffeted by invisible forces and just plain worn out, the United States of America celebrates its 244th birthday

Stop enforcing sex work laws during COVID-19, advocates say

There are provisions in Canada’s prostitution laws that make workers immune from prosecution, but not from arrest

Liberal party finished 2019 having spent $43 million, raised $42 million

All political parties had until midnight June 30 to submit their financial reports for last year

B.C. teacher loses licence after sexual relationships with two recently-graduated students

The teacher won’t be allowed to apply for a teaching certificate until 2035

Most Read