Carrie Bradshaw, ‘The Dude’ to star in Super Bowl commercial

“Pour It Forward” campaign ad will raise money for clean water

Sarah Jessica Parker and Jeff Bridges are bringing a couple of famed characters back to life for a charity in a new Super Bowl commercial.

Parker will reprise her “Sex and the City” Carrie Bradshaw role and Bridges will appear as “The Dude” in a Stella Artois commercial to raise money to combat water shortage. The 45-second ad launches Monday and will be televised during Super Bowl 53 on Feb. 3.

“There will be a lot of men drinking during the Super Bowl, so why not buy some beer that’ll do some good for the planet and the world,” Bridges said in an interview with The Associated Press before shooting the ad.

RELATED: Super Bowl 53 — What you need to know to be game-day ready

The “Pour It Forward” campaign is an initiative between the beer brand and Water.org, co-founded by actor Matt Damon. Both will donate between one to 12 months of clean water to someone in an underdeveloped country based on the amount of Stella Artois packs bought.

Bridges said there’s a “tremendous need” for the initiative, while Parker called the campaign an “important and potentially impactful effort.”

Parker starred as the fashionable Bradshaw on the hit television series “Sex in the City.” Bridges is known as the nonchalant, knit-sweater-wearing character Jeffrey “The Dude” from the cult classic film “The Big Lebowski.”

Parker said she and Bridges enjoyed having their characters meet up.

In the commercial, the two separately order the beer instead of their favourite drink and end up sitting next to each other. Bradshaw prefers a Cosmopolitan cocktail, while The Dude’s usual is a White Russian cocktail.

“I really like the way they created this world,” said Parker, who said she doesn’t expect to play Bradshaw in “Sex and the City” anytime soon. “It’s allowing this sort of a familiarity. People associate those characters without us literally playing them.”

Jonathan Landrum Jr., The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Rural dividend grants awarded in Kootenay West

Kootenay West MLA Katrine Conroy made the grant announcements in Trail on Thursday

West Kootenay gleaner’s group gets big funding boost

CBT grant allows project to save more local produce from compost bin

Fruitvale man identified in fatal zipline accident in Thailand

Spencer Donaldson, 25, was from Fruitvale, B.C., the city’s mayor has confirmed

RDCK passes climate change ‘call to arms’

Director says the statement will help guide policy

Facing high regulatory barriers, Kootenay cannabis producers gather for support

Symposium on barriers facing legalization attended by hundreds

Sri Lanka invokes war-time military powers after nearly 300 killed in Easter bombings

Sri Lanka’s minister of tourism says 39 foreign tourists were killed in the Easter Sunday attacks

Trudeau to be portrayed on ‘Simpsons’ episode

Toronto journalist who’s posted videos of himself doing impressions of the PM voiced him for the show

Elizabeth May’s wedding dress a ‘walk through a garden’ on Earth Day

Green Party leader set to get married in Victoria

Bodies of 3 mountain climbers recovered after last week’s Banff avalanche

The men disappeared while attempting to climb the east face of Howse Peak in the Icefields Parkway

Happy birthday: Queen Elizabeth II turns 93 on Easter Sunday

Sunday is the first of two birthday celebrations each year for the queen

RCMP confirm witnesses say body found at Kelowna’s Gyro Beach

Police tape is blocking part of the beach and several RCMP officers are on scene.

B.C. fire department rescues kittens

Enderby homeowner not aware kittens in wood pile near garbage pile fire that got out of hand

QUIZ: How much do you know about Easter?

Take this short quiz and put your knowledge to the test

Most Read