People file into the Steve Jobs Theater before an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

UPDATED: Got $1,100? Apple shows off its most expensive iPhone yet

Apple XS has bigger screen than one on last year’s dramatically designed model, the iPhone X

Apple unveiled three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product’s appeal amid slowing sales.

CEO Tim Cook showed off the Apple XS, which has a bigger screen than the one on last year’s dramatically designed model, the iPhone X. It’ll cost about $1,000. A bigger version will be called the iPhone XS Max, which looks to be about the size of the iPhone 8 Plus, though the screen size is much larger. This one will cost almost $1,100, topping last year’s iPhone X, which at $1,000 seemed jaw-dropping at the time.

As with the iPhone X, the new phone has a screen that runs from edge to edge, an effort to maximize the display without making the phone too awkward to hold. The screen needs no backlight, so black would appear as truly black rather than simply dark.

This even-bigger iPhone, which will be available on Sept. 21 — with orders open the week before — represents Apple’s attempt to feed consumers’ appetite for increasingly larger screens as they rely on smartphones to watch and record video, as well as take photos wherever they are.

The iPhone X also got rid of the home button to make room for more screen and introduced facial-recognition technology to unlock the device.

By making more expensive iPhones, Apple has been able to boost its profits despite waning demand as people upgrade phones less frequently. IPhones fetched an average price of $724 during the April-June period, a nearly 20 per cent increase from a year earlier.

Related: Apple unveils $999 iPhone X, loses ‘home’ button

Related: Can Apple live up to the hype for the iPhone X?

Apple also showed off a cheaper iPhone, called the iPhone XR. It has a traditional, lower-quality screen and an aluminum body; it’s physically smaller than the iPhone 8 Plus but has a bigger screen. It’ll cost roughly $750 and come out on October 26. Apple also said that its next major update to its iOS operating system will come next Tuesday, followed a week later by a Mac software update.

Worldwide smartphone sales grew just 2 per cent during the second quarter of 2018, according to the research firm Gartner Inc. During that period, which is typically slow for Apple, China’s Huawei Technologies surpassed Apple as the second-largest seller of smartphones based on Gartner’s calculations. Samsung remained in the lead.

Apple also announced updates that push its Apple Watch further into medical device territory. It has a larger screen and a built-in heart sensor that the company said can detect irregular heart rates and perform an electrocardiogram. The latter feature has been cleared by the U.S. Food and Drug Administration, the company said.

These features will be available to U.S. customers later this year, but Apple did not say when it would make it to the rest of the world.

In addition, Apple says the Series 4 Apple Watch will also be able to detect when someone falls — and can tell the difference between a trip and a fall. If it detects a fall and the user doesn’t respond in a minute, it’ll automatically call for help. This feature may be especially attractive to older people or those with elderly parents worried about falling when no one is around to help.

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Rural dividend grants awarded in Kootenay West

Kootenay West MLA Katrine Conroy made the grant announcements in Trail on Thursday

West Kootenay gleaner’s group gets big funding boost

CBT grant allows project to save more local produce from compost bin

Fruitvale man identified in fatal zipline accident in Thailand

Spencer Donaldson, 25, was from Fruitvale, B.C., the city’s mayor has confirmed

RDCK passes climate change ‘call to arms’

Director says the statement will help guide policy

Facing high regulatory barriers, Kootenay cannabis producers gather for support

Symposium on barriers facing legalization attended by hundreds

‘No answers:’ Canadians react to Sri Lanka bombings that killed hundreds

The co-ordinated bomb attacks killed at least 207 people and injured 450 more on Easter Sunday

B.C. fire department rescues kittens

Enderby homeowner not aware kittens in wood pile near garbage pile fire that got out of hand

QUIZ: How much do you know about Easter?

Take this short quiz and put your knowledge to the test

B.C. VIEWS: NDP’s lawyer show is turning into a horror movie

Court actions pile up over pipelines, car insurance, care aides

Global Affairs warns Canadians in Sri Lanka there could be more attacks

A series of bomb blasts killed at least 207 people and injured hundreds more

Waste not: Kootenay brewery leftovers feed the local food chain

Spent grains from the Trail Beer Refinery are donated to local farmers and growers, none go to waste

Deck collapses in Langley during celebration, 35 people injured

Emergency responders rushed to the Langley home

B.C. mom wages battle to get back four kids taken from her in Egypt

Sara Lessing of Mission has help from Abbotsford law firm

Most Read