Bell joins Rogers with ‘unlimited’ data plans, but not Telus

Move suggests at least a temporary shift in pricing strategy for Canada’s Big 3

A Bell store on Bloor Street West in Toronto. (THE CANADIAN PRESS/Galit Rodan)

Bell has joined Rogers in offering wireless data plans that don’t charge overage fees once the monthly cap has been exceeded — a new approach for Canada’s national wireless carriers.

Like its rival, Bell is offering a $75-per-month plan with up to 10 gigabytes of full-speed data usage per month, followed by unlimited data at reduced speeds.

Telus is taking a different approach, with a plan that effectively charges $75 per month for 15 gigabytes of full-speed data usage per month, followed by the standard overage fee.

The new plans signal at least a temporary shift in pricing strategy for Canada’s three national wireless networks, which have been slower to adopted “unlimited” data plans than U.S. carriers.

Rogers says the change in pricing is part of a multi-year plan ahead of the introduction of higher-speed, higher-capacity fifth-generation wireless networks.

The Bell offers will end June 30 while Telus says its $75 plan with 10 gigabytes of data plus five gigabytes of bonus data will be available until July 2.

READ MORE: Rogers adopts unlimited wireless data plans, expects new purchase options

There are other terms and conditions that set Canada’s three national carriers apart from each other and from Freedom Mobile, which has long offered unlimited data plans without overage fees in Ontario, Alberta and British Columbia.

Analyst Aravinda Galappatthige of CanaccordGenuity says the introduction of unlimited plans with larger data buckets will counter one of Freedom’s main advantages.

“With that said, we note there is still a healthy gap between Freedom’s pricing and Rogers’ initial pricing,” he wrote.

A current Freedom promotion is offer 10 gigabytes of data per month for $60 plus four gigs of fast bonus data on its own regional network and one gigabyte of fast data nationally.

David Paddon, The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

UPDATED: MV Balfour ferry returns to service

The 65-year-old ferry had been out of action for a month

Rossland council urges minister to kill Jumbo Glacier Resort project

Mayor writes letter panning ski resort on environmental, legal, and economic grounds

Contempt charge against Balfour logging protesters dropped on technicality

A B.C. Supreme Court justice ruled Cooper Creek Cedar failed to file a contempt application

RCMP renew request for help finding missing Nakusp man

Christopher Sanford was reported missing Aug. 5

Anglican churches in Nelson, Balfour, Kaslo to marry same-gender couples

Rev. Jeff Donnelly says he’d love to host LGBTQ weddings

VIDEO: Could we BE any more excited? ‘Friends’ fans go crazy for merch

Movie theatres will show select episodes to mark the NBC series’ 25th anniversary

Bodies of two missing Surrey men found near Ashcroft

Ryan Provencher and Richard Scurr have been missing since July 17

Five hedgehogs quickly adopted after being left at BC SPCA

Lucky new owners picked up their pets from Maple Ridge branch on Aug. 20

B.C. cricket players get interrupted by racist remark

Community has had protocols in place for years to respond to prejudice

Groovy B.C. wedding a throwback to Woodstock ‘69

Couple hosts themed wedding 50 years after legendary festival

Nearly 50% of Canadians experience ‘post-vacation blues’: poll

48 per cent of travellers are already stressed about ‘normal life’ while still on their trip

More women may need breast cancer gene test, U.S. guidelines say

Recommendations aimed at women who’ve been treated for BRCA-related cancers and are now cancer-free

B.C. manhunt suspects left cellphone video before they died: family

Family member says Kam McLeod, Bryer Schmegelsky recorded final wishes

Most Read